Facebook Fundraising is Easy for Nonprofits and Causes to Raise Money Online

Facebook fundraising

When tempered glass breaks it spiders out into a chaotic web of cracks but the pieces remain connected. Facebook fundraising behaves in a similar way, forming chaotic patterns of Friends, but you're raising money, not preventing lacerations.

 facebook fundraiser


When you invite someone to be a Friend on Facebook more than likely a real world connection exists. You've spent time with that person at some point - maybe years ago in a high school yearbook class - and you're hoping to reconnect. In a world moving as fast as ours does, virtual connections offer a platform for keeping abreast of what's happening in our busy lives.

The thing is, each Friend you connect with averages 130 Friends themselves. If you travel in the same circles - or once did - some of those connections overlap. But many of those Friends are new and meeting them is easy since you share a connection. If you wanted to grow your community you could reach out through those connections and quickly your group of friends would spread exponentially: the broken tempered glass effect. In short order your community would fan out across the globe - like those bots roaming the corners of the net.

If you are planning to raise money to support a cause you feel needs your help then the idea of connections mapping out across the globe sounds like a great opportunity to raise awareness and convince people to donate. Facebook Fundraisers provide a unique platform for raising money fast and effectively.

Let's say you catch a friend on the street and you tell him about the good you're doing: he may help by giving you some money on the spot or he might not. But because you are friends and you have developed a relationship, your connection carries weight with trust and credibility and he will want to help in some way. This is where advocacy comes in. Your friend is going to spread the word about what you're doing because he is compelled to help based on your relationship.

Fundraising on Facebook provides the same environment. Friends connect with friends, spread the word, and connect with more friends and soon your fundraiser grows. And who knows, people from all corners of the globe might end up participating.

But Facebook fundraising adds a twist in that it is a public forum that people can sign into anytime, anywhere, as long as they have a device - smartphone, laptop, tablet - and an Internet connection. And unlike that meeting on the street between friends, posting on a Facebook wall announces to the whole community, with the click of a button what you're doing. So instead of two people on the street a whole community is informed about your cause.

Now you've got a whole community aware of your fundraising effort because as soon as a user signs on, your note is posted for everyone to see. Public recognition inspires people to comment on what you're doing and encourages them to participate too.

Facebook fundraising is an important way to bring awareness to the causes that matter most and to raise money fast and effectively. Almost 700 million registered users make for incredible potential.



facebook fundraising

 

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